“In association with their official sponsorship of the 2010 FIFA World Cup™, Castrol will be bringing a distinct football feel to the event, including the appearance of a surprise guest…
“The company is partway through its year long World Cup-related business campaign, and football closely reflects a number of its best practices and core beliefs,” said China Maritime
organiser Kishore Navani.
“Castrol Marine values high product performance, efficiency and in-depth analysis of lubricant performance, in order to develop increasingly effective products. Similarly, success
in football hinges on winning performances, maximum proficiency and detailed player analysis after a match to identify any weaknesses to be worked on and improved.” said Paul Lowther, Global Marketing Communications Manager for Marine lubricants. “Through our sponsorship of the 2010 FIFA World Cup™, Castrol Marine hopes to reach customers with an appealing and real connection between business and football,” he said.
“Two other world leading maritime industry organisations have also agreed to sponsor China Maritime,” Mr Navani confirmed.
“They are Det Norske Veritas, the renowned Norwegian based classification society and Niigata Power Systems of Japan, a world leading manufacturer of marine diesel engines and
“These companies are the cream of the industry and we are delighted to have them aboard for China Maritime,” Mr Navani concluded.
Castrol football news updates, competitions and a fantasy football-based game, Performance Manager, can all be accessed via www.castrol.com/marine.