Next generation marine chairs from Alu Design
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There’s a new designer in the driving seat at Alu Design. Per Ivar Selvaag, the acclaimed former Lead Designer at BMW Group and Chief Designer of Peugeot’s concept car division, has signed an exclusive agreement with the Kristiansand, Norway-based company to design its advanced marine pilot and operator chairs.
In what Alu Design CEO Einar Ulrichsen describes as “a huge coup for the business”, Selvaag and his team at San Francisco-based Montaag have agreed to work on the firm’s state-of-the-art moulded aluminium chairs on an ongoing project-by-project basis. As part of the deal, Montaag will not design marine chairs for any other manufacturer.
– This is an incredible development. Per Ivar has a worldclass design pedigree and, through his vast experience in the car industry, a unique understanding of ergonomics and delivering enhanced user experience. He’s worked with true global leaders in industrial manufacturing and design and the insight he can bring to our product development process is invaluable, states Ulrichsen.
– To create the best products you need the best people, and with Per Ivar that’s exactly what we have.
Selvaag, originally from Fogn, near Stavanger in Norway, has a breathtaking CV.
Alongside his roles at BMW, where, amongst other projects, he designed the popular 4-series range, and Peugeot, where he unveiled his startling Peugeot HX1 hybrid concept car, Selvaag has enjoyed tenures at General Motors Advanced Design, and Lincoln Design Organization, where he was Design Manager. He founded Montaag after 15 years as a vehicle designer, with the objective of moving into more diverse product design – an ambition perfectly encapsulated by the new deal:
– Marine pilot chairs are uniquely challenging from a technical stand-‐point and are terrific design projects to be involved in, “Selvaag says, explaining: “The consideration of utility, first and foremost, but also the roles played by technology, form factor and something as abstract as individual character provide a complex and intriguing development canvas.
