Rolls-Royce celebrates UT Boat’s 40th anniversary

"The ship that launched a thousand stories." Illustration: Rolls-Royce

The marine business of Rolls-Royce is celebrating the 40th anniversary of its world famous UT vessel design with a global B2B campaign through creative innovation agency Nomads.

 The campaign, which launched on 2nd of May, aims to drive interest in Rolls-Royce’s marine services and designs and celebrate the UT model by sharing the real-life stories of the marine community. The campaign will be driven via digital, print and social media.

Launching under the ­­name “The Ship that Launched a Thousand Stories”, an ongoing collection of videos will be housed on a new Rolls-Royce web platform created by Nomads. To produce the content, Nomads interviewed designers, customers and captains who have worked on UT vessels over the past 40 years. The online platform also offers the marine community a chance to share their own UT experience by submitting stories and images.

One of the first videos to be revealed will be with Sigmund Borgundvåg, the founder of UT design, who still works at Rolls-Royce. Borgundvåg will take viewers through the creation of the boat’s design and explain its ongoing significance to the marine industry.

Content will also be pushed out via print ads in key maritime print media and Rolls-Royce’s own sales material. The print ads share the UT story while also shedding light on Rolls-Royce’s commitment to crew safety and environmentally friendly solutions in vessel and equipment design.

Markus Keiper, executive vice president global marketing communications & CRM – Marine at Rolls-Royce said: – The UT is a proud part of our history. Not only has the vessel served our customer and our company for forty years, it has become an international example of outstanding design. Nomads has crafted an incredibly detailed content strategy to mark this achievement and highlighted the forward thinking philosophies that underpin Rolls-Royce in a way that’s authentic and truly engaging.

Mats Frisk, managing director at Nomads Singapore added: – The UT story is fascinating and we wanted to celebrate the heritage of Rolls-Royce and its flagship vessel by creating content that is much more than just a B2B campaign. The interviews, accompanied by stunning visuals, give a rare glimpse into the real-life stories that have shared in the UT experience while also delving into the defining pillars of Rolls-Royce. We also hope the content inspires people to share their own story and create the next chapter for the world famous UT vessel.

You can watch the videos here: UT Stories